Flappers (in books by such as F Scott Fitzgerald) were portrayed as shallow, obsessed with appearance, & dependent on men.
By late 1920s, flapper image commercialized to sell cosmetics.
Advances in Women's Situation in the 1920s [VOICES]
a. Voting & Public Engagement
19th AMENDMENT (1920) gave women the right to vote → politicians had to address womens concerns.
Some women entered politics; eg lobbying by the Woman's Joint Congressional Committee secured MATERNITY AND INFANCY PROTECTION Act (1921) & other reforms.
Organizations like the LEAGUE OF WOMEN VOTERS supported women in public life.
TEMPERANCE campaigns & girl evangelists (eg Uldine Utley) allowed some women to influence public morals.
b. Opportunities from Education
More women attended high school & college, gaining skills for professional careers.
c. Inventions & Household Appliances
New appliances (eg washing machines, vacuum cleaners) & smaller homes reduced domestic workload → more time for education, employment, leisure.
d. Contraception
Margaret Sanger founded the AMERICAN BIRTH CONTROL LEAGUE (1921) → birth control became more accessible, freeing women from constant child-rearing.
e. Employment
Post-WW1 boom → 25% increase in working women (1920-29), esp in teaching, retail, marketing & manufacturing.
Many women worked as secretaries or factory employees but gained roles in advertising & retail.
f. Societal Changes
Lynds' Middletown study noted changing attitudes, eg increasing DIVORCE.
Flappers adopted modern styles (short skirts, short hair) & behaviours (smoking, drinking, jazz clubs) → symbolized freedom & challenged norms.
Icons like CLARA BOW popularized flapper culture, influencing wider fashion & attitudes.
Media (films, radio) promoted independent female role models.
Prohibition → easier for women to socialize in speakeasies than saloons.
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Limitations of Women's Progress in the 1920s [DUMB]
a. Discrimination
Higher education limited to "suitable" fields (eg teaching, nursing).
Women in low-paid jobs & paid less than men for the same work.
Only 10m women (25% of females 15+) worked; most did unpaid domestic/farm labour.